November 8, 2023
Hey there, Jason here, and let me tell you something: if you're running a business in 2023 and don't have an amazing website that stands out from the crowd, you're missing out big time.
You may have a website already and honestly, that’s amazing! You’ve taken the first step but if you’re website isn’t an incredible experience that is an extension of your brand you could be doing so much better!
First and foremost, your website is often the first impression that potential customers will have of your business. If your website is slow, outdated, or difficult to navigate, visitors will bounce off and head to a competitor's site. And with so many options available in virtually every industry, you simply can't afford to lose potential customers because of a lackluster website.
But it's not just about losing customers - it's also about gaining them. A well-designed, user-friendly website can be a powerful tool for attracting new customers and building your brand. By investing in a great website, you're giving your potential customers a fun, engaging experience that is a representation of what they can expect from your brand.
And let's not forget about the power of SEO. In 2023, search engine optimization is more important than ever. A great website that's optimized for search engines can help your business appear higher in search results, driving more traffic to your site and ultimately increasing your chances of converting visitors into customers. This is also where a blog is crucial. I always hear about how most clients just don’t want to deal with a blog but writing great content that gives some real value not only will help you with your SEO but will also increase shareability and how long users stay on your site. Just like Social Media though, make sure your blogs aren’t really trying to sell them on anything.
But what does it take to create an amazing website that stands out in 2023? For starters, it needs to be visually appealing and easy to navigate. You don't want visitors to feel overwhelmed or confused when they land on your site. You should also make sure that your copy is engaging and on brand and that you have clear call to actions. Remember, your social media is a place to give amazing content and entertainment and your website is a way to actually ask for the sale. (but not the blog!! Remember that)
Let's not forget about the importance of a cohesive brand experience. You’ve probably noticed I’ve mentioned your company’s brand experience a few times. Your website is just one touchpoint in the customer journey, but it's a crucial one. By creating a strong brand experience across all touchpoints, including your website, you're building trust with your customers and showing that you're a business that cares about every aspect of their journey.
So if you're serious about growing your brand in 2023, it's time to invest in an amazing website that stands out from the crowd.